eequ – supporting person to person learning



supporting person to person learning

Ingénue caught up with Eequ founder Avida Hancock to learn more about how the company facilitates creative mentors, tutors and trainers  

eequ founder Avida Hancock

What is Eequ?

Eequ helps people find and give learning experiences. It could be described as online software or an online platform, but really it is a community. Although the tools are online, Eequ only supports real life, person to person learning – we think the best education happens in the real world and in authentic teaching relationships.

Why is Eequ different from sites like Craft Courses or Obby?

We have a bold vision to make it possible for people to completely design their education throughout their lives. Eequ hosts learning for both children and adults. We help artisans who might never have thought of themselves as a teacher to describe the educational value of what they do. Each webpage is very detailed, this is important because we automatically keep a digital portfolio for each learner.

Can anyone create a class, workshop or course?

If you have a skill and know why it’s beneficial to people we will help you describe it. Many people teach small groups in their home or studios and start slowly. You can be up and running in an hour and don’t have to think about all the associated admin. We want to remove all the boring stuff so that you can focus on doing what you love.

Why did you found Eequ?

I would certainly describe myself as a ‘lifelong learner’. I’ve had many careers in my life and I have raised two children as a single parent. One thing I realised was that teachers are all around us and don’t always work in schools.

As a single mum, I was always really frustrated by how difficult it was to find and organise high-quality extracurricular education for my children. I was forced to hang around in the playground, scour noticeboards and search Facebook – and even then I missed loads of opportunities. I had to upskill and reskill myself many times but I faced the same problem. I couldn’t pay £100k to go to university, I needed short, flexible and local mentoring. Eequ is solving all these problems by creating a community for people to share their skills.

You’ve worked with artificial intelligence for many years. What do people need to learn for the 21st Century?

There is going to be more automation than people realise but I think artisans will be highly valued. Not just for their craft but for their ability to develop creative and interdisciplinary thinking skills in others. We know that we need emotional intelligence and emotional resilience but this can’t be taught in the conventional way. I think we need to focus on uniquely human skills so we can adapt and reinvent ourselves throughout our lives. Artisans hold an important key in the future of education.

If you like Eequ’s vision, please explore their website at or follow their journey on Facebook
If you’d like a demo contact Avida Hancock on 07557 093609 or email

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